OSR | Journey

“I am very proud to share with you an insight into what we have been working on. OSR Enterprises is the new-age Tier 1 supplier to the automotive industry, a speedboat for development teams at any car manufacturer. When I founded this company in 2011, I had identified the need to change the electric and electronic (“E/E”) architecture operating modern vehicles. I gathered my ‘Dream Team’ of the most talented people to share my vision - developing a technology that will enable car manufacturers to achieve connected, autonomous vehicles that are safer and cyber secure. We are pioneers of the automotive transformation movement that others have just recently joined. We have gained vast industry experience and a significant technological edge. Join us on this journey…”

Orit Shifman | Group CEO & Founder

We recognized that the industry must change. When I looked at the architecture of a car, I saw legacy and complexity. Then and now, the IT architecture of cars is still based on multiple ECUs – Electronic Control Units, a technology introduced in the 1970's – more than 40 years ago. It was 1986 when the first CAN bus to connect different ECUs was introduced.

Legacy systems based on distributed ECUs and CAN bus were conceived in a different era. Today, they are an impediment to agility and speed. On top of that, the existing distributed E/E architecture creates an exposed surface that is extremely vulnerable to cyberattacks. We believe that the existing in-vehicle architecture is an obstacle for car manufacturers as they seek to create the car of tomorrow.

OLD

distributed architecture

Today, cars are still equipped with 80 to 150 ECUs, each performing a dedicated separate task, with limited processing power. In our view, trying to build a robotic, driverless car based on this 1980’s architecture is like trying to build a spaceship on the foundation of a hot-air balloon. It will not work.

Capturing and storing vehicular data is one of the key elements in developing an AI engine that is the core of the future of autonomous driving and connected vehicles. Practically speaking, in our view current vehicle architecture cannot support the processing power required for an autonomous car setup. Autonomous vehicles cannot rely on remote processing to operate effectively, as real-time decision making cannot depend on a remote or a cloud service.

NEW

on top of old?

As we stated at the 2017 IAA international motor show in Frankfurt, a car is not a smartphone. It’s a life capsule. Though we may communicate with our loved ones through smartphones, we physically seat them in cars. The traditional car’s distributed architecture serves as a large surface for cyberattacks. This is the paradigm that leads our entire security development from day one.

It is evident from even a brief look at the distributed legacy architecture that it was conceived in a time before cars needed to be connected to the internet and to one another. Connectivity with external and internal system devices and networks exposes vehicles to multiple types of threats related to integrity, safety and privacy. Add smart key fobs and smartphone connectivity to that, and your car becomes exceedingly vulnerable to hacking. This is a very real and great risk which technology must mitigate.

CYBER

SECURITY THREATS

I realized that we needed a new architecture and a fresh approach. The car of tomorrow requires a central AI "brain" that is intelligent and evolving. The way to change history today is not by developing a pinpoint technology solution, but rather to invent a foundation, and re-invent the foundations.

We needed a system that – just like our brain – can absorb a tremendous amount of data from different sensors, and perceive, reason and act on it in real-time. This is exactly what we did: We developed the new brain of the next generation car. A new foundation. Introducing: the EVOLVER.

Evolver

SOLUTION

A NEW FOUNDATION

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